Social Media and its relevance for Public Relations

Social media can be defined as any such media that can engender an interactive dialogue between people, irrespective of their geographical boundaries and time differences. Social media gains more momentum as the number of people around the world who access it increases exponentially each day. It offers the perfect meeting place for brands to communicate with their audiences, get a sense of the public's pulse and respond to their reactions in time. The video illustrates the importance of social media PR and how it can be integrated into a brand's value propositions.